October 15, 2026
Always-on AI agents for customer feedback run continuously instead of in survey cycles. They recruit the right customers when a metric moves, interview them by video, voice or text, analyze the answers and share the why with your team. Hark offers always-on feedback agents for DTC brands using Shopify, Klaviyo and Slack.
Part of our guide to agentic customer feedback.
Traditional feedback runs in batches: a quarterly NPS survey, an annual research study, a round of interviews after something goes wrong. By the time the results arrive, the moment has passed. Always-on agents flip that. They keep working in the background, so when repeat rate dips on Tuesday, customers are already explaining why by the end of the week.
At Hark, each step has its own agent: - Recruit: picks the customers to talk to based on Shopify and Klaviyo data. - Interview: holds conversations by video, voice or text. - Analyze: clusters responses into themes and spots patterns early. - Answer: Emmy, the AI analyst, answers your questions with real customer clips. - Act (in development): drafts Klaviyo follow-ups in your brand voice for human review. - Share: posts briefs to Slack.
Good always-on systems are easy to steer. Look for: - Clear rules on who can be contacted and how often. - Human review before any outbound message sends. - A visible log of what the agents did. - The ability to pause or narrow scope at any time.
Other vendors offer agent suites for different audiences. CustomerGauge focuses on B2B account experience, and Perspective AI and Great Question focus on product and UX research. Hark is built for DTC marketing and growth teams.
They're AI agents that run continuously, recruiting customers, interviewing them and analyzing answers whenever a metric moves or a question comes up, instead of waiting for the next survey cycle.
A recurring survey sends the same questions on a schedule. Always-on agents react to what's happening, talk to the specific customers involved and follow up on what they say.
Not if they're set up with guardrails. You decide who can be contacted and how often, and humans review outbound messages.
No. That's the point. Marketing and growth teams set goals, and the agents do the recruiting, interviewing and analysis.
With Hark, answers come through Emmy, the AI analyst, with real customer clips, and briefs are shared in Slack.
Hark is live in 3 days and works with Klaviyo, Shopify and Slack.
Discover how Hark can revolutionize your customer experience.