Why we built Hark

We’re obsessed with the answers younever got.

The human one. The specific one. The one you can act on.
Surveys were built to measure sentiment at scale, not to explain behavior. So we built the opposite: behavior-triggered, conversational, in your customer’s own voice — and it reaches the people a form never could.

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100+ DTC brands · including Grüns, OneSkin, Pendulum & Daily Harvest
These brands stopped sending surveys
Grüns logoOneSkin logoTovala logoFabFitFun logoRuggable logoHexClad logoOUAI logoTommy John logoSpanx logoOLLY logoCookUnity logo

Surveys capture clicks.
Hark captures reasons.

You give your customers a form. They give you the closest answer. A dropdown or multiple choice will never get you to the why.
Traditional surveys
Calendar-fired
Q3 NPS Report
42
NPS · flat vs Q2
0
1
2
3
4
5
6
7
8
9
10
Reason given
“Other”
Reason given
“Changed my mind”
Reason given
— blank —
Sends on a schedule
A quarterly NPS blast arrives weeks after the experience it is asking about.
Dropdowns and scales
The customer picks the closest option. You get “changed my mind” and call it a reason.
2% response rate
Your roadmap gets built on the smallest, least representative slice of your base.
A score, not a story
You can report the number. You still cannot explain it to leadership.
Hark
Behavior-fired
What I found
340 responses
73% name fit + PDP accuracy — not product quality. Your fastest returns lever right now.
0:22
“The sizing chart said medium. It ran two sizes small.”
Fit
PDP accuracy
Returns
Fires on customer behavior
A return, a cancel, a second order — Hark asks in the moment, while the memory is fresh.
Video, audio or text
Customers answer in the format they already use all day — and say more in 15 seconds than a form gets in a paragraph.
Reaches the other 98%
Higher response and completion because it takes 15 seconds and feels like a conversation.
The actual reason
Not “changed my mind” — the specific friction, in the customer’s own words, tied to the metric.

How Hark actually gets you
the responses you need.

01

AI that knows when to ask.

“I’ve identified returns for the Night Elixir Serum are running 1 pt above baseline.”

Hark’s AI agent continuously monitors shifts in your business performance to detect feedback moments.

vs. quarterly blasts
02

How to ask.

REC · 0:12

Our anti-survey feedback experience lets customers fully express their delight and frustration.

vs. dropdowns and 0–10 scales
03

Who to ask — and does it all.

H
Hark AI
Why did you return the Night Elixir Serum?
Approve & send
Edit

Hark’s AI agent handles everything from setup to send. Hours saved for your team, with feedback that actually scales.

vs. weeks of survey building
04

So your team moves forward, not in circles.

Product
Marketing
cx
Retention

Richer responses analyzed by the agent, so your team can act on exactly what needs to be done to move business metrics up and to the right.

vs. a number you cannot explain

Response rates your
survey tool can’t hit
.

Real outcomes from DTC brands who replaced their survey program with Hark.

2.3×

Higher survey completion versus a standard form

Hark customer
$454K

Repeat revenue recovered from Hark customer insight

Pendulum
12%

Lift in response rate versus a standard survey, with 35% more click-through

Wellness brand
From CX teams who switched

They stopped sending surveys.

Hark is the new age of Voice of Customer — designed to sit on top of your analytics and explain what they can’t.

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"What took me 3 months of manual digging, Hark surfaced in 30 seconds. We're now preventing churn before it happens."
Jessica-Rose Garcia
Head of CX, OneSkin
"Hark has surfaced customer feedback we'd never heard before, and made it easier to rally teams across the org to act on insights together."
YuJin Yong
VP of Digital, Daily Harvest

Leading DTC brands have replaced
their VoC with Hark.
The rest are still sending surveys.

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Grüns logoOneSkin logoTovala logoFabFitFun logoRuggable logoHexClad logoOUAI logoTommy John logoSpanx logoOLLY logoCookUnity logo

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Start your free trial and we'll configure Hark around the decisions you're making next — behavior-triggered capture wired into your stack, live on your customers.

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Wired into your existing stack
First insight in 30 minutes