For growth + retention teams

Endless metrics.Zero insights.

Your executive team wants to know why the numbers moved — and what to do about it. Luckily, your customers know theanswers and Hark gets them for you before you lift a finger. So your team can build creative, experiences and products that convert better, retain better, and cost less.

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100+ DTC brands · including Grüns, OneSkin, Pendulum & Daily Harvest
What you have
Metric
Moved
Why
Conversion
-2.4%
? ? ? ? ?
Returns
+18%
? ? ? ? ?
Repeat rate
-11%
? ? ? ? ?
AOV
+3.1%
? ? ? ? ?
What you’re missing
Returns · +18% · The why
“The sizing chart said medium. It ran two sizes small.”
73% of returners said the same thing
These brands stopped sending surveys
Grüns logoOneSkin logoTovala logoFabFitFun logoRuggable logoHexClad logoOUAI logoTommy John logoSpanx logoOLLY logoCookUnity logo
What Grüns does with Hark

Every KPI has a
customer behind it
.

Performance metrics show you problems. Hark tells you how to fix them. Every metric moving in thewrong — or right — direction has a customer explanation behind it.

Conversion shifts

PDP friction, cart dropoff, checkout confusion — named by the customer who bounced, not guessed at in a meeting.

Hark qualitative layer
“Photos of some sweater colors were missing so I was searching on TikTok but got distracted.”

Return spikes

The real reason behind every return, captured the moment it happens instead of inferred from a reason code.

Hark qualitative layer
“LOVE my eyeshadow, but hate the new packaging! Impossible to open, and loose powder spills all over. Won’t buy again.”

Repeat & winback

Why a cohort came back — or why the one-and-done never did. In their words, tied to the cohort.

Hark qualitative layer
“The customer videos showing off the pans made me buy!”

Subscription churn

The cancel reason your dropdown never captured, attached to the churn number your CFO is asking about.

Hark qualitative layer
“After 2 weeks, I didn’t know when to expect results — so I just stopped reordering.”

How Hark turns a metric
into an answer.

01

AI that knows when to ask.

“I’ve identified returns for the Night Elixir Serum are running 1 pt above baseline.”

Hark’s AI agent continuously monitors shifts in your business performance to detect feedback moments.

vs. scheduled research
02

How to ask.

REC · 0:12

Our anti-survey feedback experience lets customers fully express their delight and frustration.

vs. a reason code
03

Who to ask — and does it all.

H
Hark AI
Why did you return the Night Elixir Serum?
Approve & send
Edit

Hark’s AI agent handles everything from setup to send. Hours saved for your team, with feedback that actually scales.

vs. manual set-up
04

So your team moves forward, not in circles.

Creative
Lifecycle
Retention
Product

Richer responses analyzed by the agent, so your team can act on exactly what needs to be done to move business metrics up and to the right.

vs. presenting assumptions

ROI your Finance
team can get behind
.

Real outcomes from DTC brands running Hark — so your team can build creative,
experiences, and products that convert better, retain better, and cost less.

$454K

Repeat revenue recovered from Hark customer
insight

Pendulum
+79%

Faster resolution on the issues behind the metric

HEXCLAD
2.3×

Higher survey completion versus a standard form

Hark customer
For growth + CX leaders

Stop presenting assumptions and startpresenting real customer feedback.

Grüns Superfoods Greens Gummies held in hand

“Hark has unlocked insights across every part of our team — from acquisitionto retention to CX.”

Katie Cirulli
Chief Emerging Brands Officer · Grüns
Daily Harvest food and smoothie spread

“Hark has surfaced customer feedback we’d never heard before, and made it easier to rally teams across the org to act on insights together.”

YuJin Yong
VP of Digital · Daily Harvest

Leading DTC brands are making faster
business decisions with Hark.
The rest are still guessing

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Grüns logoOneSkin logoTovala logoFabFitFun logoRuggable logoHexClad logoOUAI logoTommy John logoSpanx logoOLLY logoCookUnity logo

Get started withHark for free.

Start your free trial and pick the metric that's bothering you most. We'll wire Hark to it and show you the customer
explanation behind the movement.

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First explanation in 30 minutes