Hark uses multimodal feedback, triggered by what your customers actually do to captures the reason behind changes to your business. So your team can finally build creative, experiences and products that convert better, retain better, and cost less — the work a score alone could never point you to.
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Performance metrics show you problems. Hark tells you how to fix them. Every metric moving in the wrong — or right — direction has a customer explanation behind it.
PDP friction, cart dropoff, checkout confusion — named by the customer who bounced, not guessed at in a meeting.
▶The real reason behind every return, captured the moment it happens instead of inferred from a reason code.
▶Why a cohort came back — or why the one-and-done never did. In their words, tied to the cohort.
▶The cancel reason your dropdown never captured, attached to the churn number your CFO is asking about.
▶Medallia was built around the survey. Hark was built around the customer. Here is what that difference actually gets you.
Comparison based on publicly available Medallia capabilities and Hark customer deployments.
See it on your data →Measurable wins from enterprise CX teams who replaced their legacy VoC platform with
More context per response than NPS — real voices, not multiple choice
Manual analysis time saved per CX team, every month
Faster resolution when CX feedback feeds product and ops
“I’ve identified returns for the Night Elixir Serum are running 1 pt above baseline.”
Hark’s AI agent continuously monitors shifts in your business performance to detect feedback moments.
Our anti-survey feedback experience lets customers fully express their delight and frustration.
Hark’s AI agent handles everything from setup to send. Hours saved for your team, with feedback that actually scales.
Richer responses analyzed by the agent, so your team can act on exactly what needs to be done to move business metrics up and to the right.
Hark is used by growth + retention leaders at someof DTC's fastest-moving brands.
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Start your free trial and we’ll wire Hark into your stack. The agent starts watching your signals immediately — you’ll see your first customer explanation the same day.