The Medallia alternative

The first VoC platform your growth team will
actually use.

Hark uses multimodal feedback, triggered by what your customers actually do to captures the reason behind changes to your business. So your team can finally build creative, experiences and products that convert better, retain better, and cost less — the work a score alone could never point you to.

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100+ DTC brands · trusted at OneSkin, Pendulum, Daily Harvest & more
The old way· quarterly NPS blast
How likely are you to recommend us?
012345678910
Reason given“Other”
Same customer
With Hark· asked at the moment
Customer video feedback
0:22
“The return took three weeks and no one followed up. I moved to a competing brand.”
Returns · resolution speed340 asked
Trusted by enterprise CX teams
Grüns
OneSkin
Tovala
FabFitFun
Ruggable
HexClad
Terra Kaffe
OUAI
CookUnity
Tommy John
Spanx
OLLY

Every KPI has a
customer behind it
.

Performance metrics show you problems. Hark tells you how to fix them. Every metric moving in the wrong — or right — direction has a customer explanation behind it.

Conversion shifts

PDP friction, cart dropoff, checkout confusion — named by the customer who bounced, not guessed at in a meeting.

Hark qualitative layer
“Photos of some sweater colors were missing so I was searching on TikTok but got distracted.”

Return spikes

The real reason behind every return, captured the moment it happens instead of inferred from a reason code.

Hark qualitative layer
“LOVE my eyeshadow, but hate the new packaging! Impossible to open, and loose powder spills all over. Won’t buy again.”

Repeat & winback

Why a cohort came back — or why the one-and-done never did. In their words, tied to the cohort.

Hark qualitative layer
“The customer videos showing off the pans made me buy!”

Subscription churn

The cancel reason your dropdown never captured, attached to the churn number your CFO is asking about.

Hark qualitative layer
“After 2 weeks, I didn’t know when to expect results — so I just stopped reordering.”
Hark vs. Medallia

Same category.
Fundamentally different input.

Medallia was built around the survey. Hark was built around the customer. Here is what that difference actually gets you.

What a modern VoC platform has to do
Hark logo
Medallia
Triggered by performance signals
The AI picks the moment — you don’t design the trigger
Open-ended, in the customer’s own words
Not answers to your pre-written questions
Add-on
AI-native end to end
Trigger detection, prompt creation, synthesis and routing
Feedback experience built automatically
No manual set-up, no professional services engagement
Live within days, no developers
Versus a multi-month enterprise implementation
Adapts as your business changes
No new services engagement when your catalog or priorities shift
Routed cross-functionally by default
Product, marketing and retention — not just the CX desk
Add-on
Video, audio and text capture
The baseline both platforms cover
Structured survey and NPS tracking
The baseline both platforms cover
Typical annual investment
A fraction
$340K+

Comparison based on publicly available Medallia capabilities and Hark customer deployments.

See it on your data

CX the organization
actually acts on
.

Measurable wins from enterprise CX teams who replaced their legacy VoC platform with

+30%

More context per response than NPS — real voices, not multiple choice

Hark benchmark
21 hrs

Manual analysis time saved per CX team, every month

Meyer
+79%

Faster resolution when CX feedback feeds product and ops

HEXCLAD

How Hark works —
and why it replaces the survey.

01

AI that knows when to ask.

“I’ve identified returns for the Night Elixir Serum are running 1 pt above baseline.”

Hark’s AI agent continuously monitors shifts in your business performance to detect feedback moments.

vs. a survey on a schedule
02

How to ask.

REC · 0:12

Our anti-survey feedback experience lets customers fully express their delight and frustration.

vs. your pre-written questions
03

Who to ask — and does it all.

H
Hark AI
Why did you return the Night Elixir Serum?
Approve & send
Edit

Hark’s AI agent handles everything from setup to send. Hours saved for your team, with feedback that actually scales.

vs. a professional services
engagement
04

So your team moves forward, not in circles.

Creative
Lifecycle
Retention
Product

Richer responses analyzed by the agent, so your team can act on exactly what needs to be done to move business metrics up and to the right.

vs. insights that stop at the CX desk

Real brands.Real outcomes.

Hark is used by growth + retention leaders at someof DTC's fastest-moving brands.

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"Hark provides the perfect platform for teams across the
business — allowing customers to truly be the voice of
the brand."
Michael Ludwig
Sr Director CX, Meyer
"Sometimes it's a single video that unlocks a decision we've been debating for months. Hark made customer voice impossible to ignore."
Ren Fuller-Wasserman
Senior Director CX, TUSHY

Enterprise CX teams have replaced
Medallia with Hark. The rest are
falling behind.

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Grüns logoOneSkin logoTovala logoFabFitFun logoRuggable logoHexClad logoOUAI logoTommy John logoSpanx logoOLLY logoCookUnity logo

Start your free
Hark trial now.

Start your free trial and we’ll wire Hark into your stack. The agent starts watching your signals immediately — you’ll see your first customer explanation the same day.

Free trial · no commitment
Live on your data in 30 minutes
The agent runs it end to end