Think of Hark as on-demand customer interviews at scale, filling in the blanks behind why customers stay and why they leave, so you know exactly what to fix or double down on. Still optimizing creative, offers, and retention off useless traditional survey data?
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Performance metrics show you problems. Hark tells you how to fix them. Every metric moving in thewrong — or right — direction has a customer explanation behind it.
PDP friction, cart dropoff, checkout confusion — named by the customer who bounced, not guessed at in a meeting.
▶The real reason behind every return, captured the moment it happens instead of inferred from a reason code.
▶Why a cohort came back — or why the one-and-done never did. In their words, tied to the cohort.
▶The cancel reason your dropdown never captured, attached to the churn number your CFO is asking about.
▶“I’ve identified returns for the Night Elixir Serum are running 1 pt above baseline.”
Hark’s AI agent continuously monitors shifts in your business performance to detect feedback moments.
Our anti-survey feedback experience lets customers fully express their delight and frustration.
Hark’s AI agent handles everything from setup to send. Hours saved for your team, with feedback that actually scales.
Richer responses analyzed by the agent, so your team can act on exactly what needs to be done to move business metrics up and to the right.

"Hark is more than just an NPS tool. Hark gives you insights that no other platform can give you."

“Insights that would have taken us weeks and tons of money, we now get in hours with Hark.”
Real outcomes from DTC brands running Hark.
Connect with our team and pick the launch or metric you're least sure about. We'll wire Hark to it and show you what your customers actually say.