Feedback For Performance

Your metrics moved, you still have no idea why.

Think of Hark as on-demand customer interviews at scale, filling in the blanks behind why customers stay and why they leave, so you know exactly what to fix or double down on. Still optimizing creative, offers, and retention off useless traditional survey data?

Talk to Hark →
Leading consumer brands have replaced their surveys with Hark · including MoonBrew, Grüns, OneSkin & Daily Harvest
Grüns logoOneSkin logoTovala logoFabFitFun logoRuggable logoHexClad logoOUAI logoTommy John logoSpanx logoOLLY logoCookUnity logo

Every KPI has a
customer behind it
.

Performance metrics show you problems. Hark tells you how to fix them. Every metric moving in thewrong — or right — direction has a customer explanation behind it.

Conversion shifts

PDP friction, cart dropoff, checkout confusion — named by the customer who bounced, not guessed at in a meeting.

Hark qualitative layer
▶
“Photos of some sweater colors were missing so I was searching on TikTok but got distracted.”

Return spikes

The real reason behind every return, captured the moment it happens instead of inferred from a reason code.

Hark qualitative layer
▶
“LOVE my eyeshadow, but hate the new packaging! Impossible to open, and loose powder spills all over. Won’t buy again.”

Repeat & winback

Why a cohort came back — or why the one-and-done never did. In their words, tied to the cohort.

Hark qualitative layer
▶
“The customer videos showing off the pans made me buy!”

Subscription churn

The cancel reason your dropdown never captured, attached to the churn number your CFO is asking about.

Hark qualitative layer
▶
“After 2 weeks, I didn’t know when to expect results — so I just stopped reordering.”

How Hark turns customer voice into a business decision.

01

Moment fires.

“I’ve identified returns for the Night Elixir Serum are running 1 pt above baseline.”

Hark’s AI agent continuously monitors shifts in your business performance to detect feedback moments.

vs. 3-4 MONTHS OF WAITING
02

Customer answers.

REC · 0:12

Our anti-survey feedback experience lets customers fully express their delight and frustration.

vs. SPARSE SURVEY DATA
03

Why lands.

H
Hark AI
Why did you return the Night Elixir Serum?
Approve & send
Edit

Hark’s AI agent handles everything from setup to send. Hours saved for your team, with feedback that actually scales.

vs. a month of turnaround
04

Decision ships.

Creative
Lifecycle
Retention
Product

Richer responses analyzed by the agent, so your team can act on exactly what needs to be done to move business metrics up and to the right.

vs. a deck nobody opens
The founders, CX, CMOs and product leaders

…who know customer obsession isn’t a differentiator anymore — it’s survival.

Grüns Superfoods Greens Gummies held in hand

"Hark is more than just an NPS tool. Hark gives you insights that no other platform can give you."

Ronak Patel
PRESIDENT · MOONBREW
Daily Harvest food and smoothie spread

“Insights that would have taken us weeks and tons of money, we now get in hours with Hark.”

Katie Cirulli
FORMER PRESIDENT · Grüns

ROI your Finance team can get behind.

Real outcomes from DTC brands running Hark.

Hours

Time to insight — versus the weeks and cost of traditional research

Grüns
$454K

Repeat revenue recovered from Hark customer insight

Pendulum
Read case study →
$716K

Passive churn stopped — without changing the product

Pendulum
Read case study →

Get started withHark today.

Connect with our team and pick the launch or metric you're least sure about. We'll wire Hark to it and show you what your customers actually say.

Free demo · no commitment
Wired into your existing stack
First explanation in 30 minutes