How the fastest-growing DTC brands do it

How Grüns grew this fast.

Category-disrupting growth in three years doesn’t happen by accident. The fastest-growing brands don’t make growth decisions without their customers. Grüns listens to theirs with Hark — so they can make creative, experiences, and products that convert better, retain better, and cost less.

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100+ DTC brands · including Grüns, OneSkin, Pendulum & Daily Harvest
Leading DTC brands have replaced their VoC with Hark
Grüns logoOneSkin logoTovala logoFabFitFun logoRuggable logoHexClad logoOUAI logoTommy John logoSpanx logoOLLY logoCookUnity logo
What Grüns does with Hark

Their customers write the creative brief.

Better ads, better emails, better everything. One of the fastest-growing DTC brands uses Hark to turn customer feedback into copy and experiences that convert.

Ad creative that converts

The language customers actually use about the product becomes the hook — instead of a copywriter’s best guess.

Email and lifecycle

Real objections and real reasons for reordering shape the flows, so the sequence answers what buyers are actually thinking.

Retention decision

Why a cohort came back — or churned — captured at the moment it happened and fed straight into the retention plan.

Product and packaging

Friction customers would never put in a survey, surfaced early enough to fix before it shows up in returns.

Customer video testimonial
VIDEO · 0:14
2m ago
“After 2 weeks, I didn’t know when to expect results — so I just stopped reordering.”
AUDIO · 0:22
8m ago
“The sizing chart said medium. It ran two sizes small. I returned it before I tried it on.”
Customer video testimonial
VIDEO · 0:09
14m ago
“I came back because of the unboxing on TikTok. Honestly, your emails are skippable.”
Customer video testimonial
VIDEO · 0:18
21m ago
“LOVE the product, but the new packaging is impossible to open.”
Customer video testimonial
VIDEO · 0:14
2m ago
“After 2 weeks, I didn’t know when to expect results — so I just stopped reordering.”
AUDIO · 0:22
8m ago
“The sizing chart said medium. It ran two sizes small. I returned it before I tried it on.”
Customer video testimonial
VIDEO · 0:09
14m ago
“I came back because of the unboxing on TikTok. Honestly, your emails are skippable.”
Customer video testimonial
VIDEO · 0:18
21m ago
“LOVE the product, but the new packaging is impossible to open.”
AUDIO · 0:11
33m ago
“Honestly? My friend sent me a video of it. That’s the only reason I tried it.”
Customer video testimonial
VIDEO · 0:16
41m ago
“Photos of some colors were missing so I went looking on TikTok and got distracted.”
AUDIO · 0:25
52m ago
“I’d reorder monthly if I knew when it was shipping. I never do.”
Customer video testimonial
VIDEO · 0:12
1h ago
“The taste is better than every other greens powder I’ve tried. That’s the whole review.”
AUDIO · 0:11
33m ago
“Honestly? My friend sent me a video of it. That’s the only reason I tried it.”
Customer video testimonial
VIDEO · 0:16
41m ago
“Photos of some colors were missing so I went looking on TikTok and got distracted.”
AUDIO · 0:25
52m ago
“I’d reorder monthly if I knew when it was shipping. I never do.”
Customer video testimonial
VIDEO · 0:12
1h ago
“The taste is better than every other greens powder I’ve tried. That’s the whole review.”

How Hark turns customer voice into your next decision.

01

AI that knows when to ask.

“I’ve identified returns for the Night Elixir Serum are running 1 pt above baseline.”

Hark’s AI agent continuously monitors shifts in your business performance to detect feedback moments.

vs. scheduled research
02

How to ask.

REC · 0:12

Our anti-survey feedback experience lets customers fully express their delight and frustration.

vs. a panel and a moderator
03

Who to ask — and does it all.

H
Hark AI
Why did you return the Night Elixir Serum?
Approve & send
Edit

Hark’s AI agent handles everything from setup to send. Hours saved for your team, with feedback that actually scales.

vs. a month of turnaround
04

So your team moves forward, not in circles.

Creative
Lifecycle
Retention
Product

Richer responses analyzed by the agent, so your team can act on exactly what needs to be done to move business metrics up and to the right.

vs. a deck nobody opens
The founders, CX, CMOs and product leaders

…who know customer obsession isn’t a differentiator anymore — it’s survival.

Grüns Superfoods Greens Gummies held in hand

“Insights that would have taken us weeks and tons of money, we now get in hours with Hark.”

Katie Cirulli
Chief Emerging Brands Officer · Grüns
Daily Harvest food and smoothie spread

“Hark has surfaced customer feedback we’d never heard before, and made it easier to rally teams across the org to act on insights together.”

YuJin Yong
VP of Digital · Daily Harvest

ROI your Finance team can get behind.

Real outcomes from DTC brands running Hark.

Hours

Time to insight — versus the weeks and cost of traditional research

Grüns
$454K

Repeat revenue recovered from Hark customer insight

Pendulum
Read case study →
$716K

Passive churn stopped — without changing the product

Pendulum
Read case study →

Leading DTC brands have replaced
their VoC with Hark.
The rest are just catching up.

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Grüns logoOneSkin logoTovala logoFabFitFun logoRuggable logoHexClad logoOUAI logoTommy John logoSpanx logoOLLY logoCookUnity logo

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